The first-ever feature film by Grammy-winning Indian composer AR Rahman, ‘Le Musk’, will have its world premiere during Cannes Film Market’s XR program.
The 36-minute film is billed as a cinematic sensory experience incorporating virtual reality, integrating movement, music and scent into the story.
It follows heiress and musician Juliet Merdinian, who, 20 years since she was orphaned, sets out to find the men who changed her destiny with one powerful memory of their scent, Variety reports.
Rahman developed the story from an original idea of his wife Saira.
They share a love of perfume and wanted to use scent as a narrative tool in immersive cinema. Rahman directed from a screenplay by Gurachi Phoenix, in addition to composing the score.
“‘Le Musk’ has been in the works for several years with collaborators around the world; we have strived to create an unprecedented, subtle sensory cinematic surrealism. strength for me. Aroma and music together bring warm memories subjective to the audience Rahman said.
The cast includes Nora Arnezeder and Guy Burnet in lead roles, alongside Munirih Grace and Mariam Zohrabyan.
“Working on the VR experience ‘Le Musk’ under director Rahman has been a wonderful journey where we have found new artistic expression. With ‘Le Musk’ we have unlocked a new, expansive frontier in storytelling where we hope to inspire and explore through the senses. This film is an experience like no other,” said Arnezeder.
Shot in Rome, ‘Le Musk’ showcases interdisciplinary expertise coming together from all over the world. It was shot with 14 different cameras that capture super-resolution quality video.
Post-produced in stereoscopic 360 VR workflow with higher resolution and frame rate, ‘Le Musk’ was finished by 10 VFX houses from around the world with almost a petabyte of data.
Thanks to a collaboration with the Cannes film market and Cannes XR, ‘Le Musk’ can be experienced in Los Angeles-based company Positron’s immersive VR chair, which integrates movement, smell, immersive sound and haptics.
“The creative genesis of the film, conceived with Intel and partners, heralds a new frontier for new-age immersive storytellers like AR Rahman,” added Ravindra Velhal, global content technologist, Intel Corporation and executive producer and VR technology director of ‘LeMusk’. †
“The film features state-of-the-art technology that meets the narrator to push the boundaries of immersive cinema. With movement, music and scent integrated into the story, making it an unparalleled immersive VR cinema of its time – in ways you’ve never seen before.” experienced.”
The film is being produced by Rahman’s ARR Studios with Ideal Entertainment and Intel as co-producers and Thenandal Studio and Palani Andavar Holdings as associate producers.
Cannes XR is a program of the Cannes Film Market dedicated to immersive technologies and cinematographic content.
Also read: I have no musical elitism: AR Rahman on 99 Songs, Heropanti 2, Life of Pi and more