Coalition pledges tourism funds for small to medium-sized wineries, distilleries, breweries

Australian wine, spirits and craft beer producers will be able to apply for federal government grants to upgrade their cellar doors and facilities to attract tourists if the coalition is re-elected.

Prime Minister Scott Morrison will announce a $20 million package to help wineries, breweries and distilleries update their infrastructure to get more tourists through their doors.

Small to medium-sized producers can apply for grants of up to $100,000 in matched funding to upgrade or build “tourism-related facilities” such as restaurants, tour facilities and viewing platforms, but not lodging.

Morrison said the money would help businesses make the most of tourists returning after two years of closed borders.

“We are opening Australia’s cellar doors to the world to more of our wine, spirits and craft beer producers,” said Mr Morrison.

“A strong tourism industry means a strong economy.

“Tourism is key to our plan and this funding will help attract more tourists to local businesses, meaning more people visiting our breweries and wineries, more people buying products and ultimately businesses that employ more people.

“Australia is a global tourism leader for our beaches, parks, wildlife, indigenous culture and our cities, and there are tremendous opportunities for our wineries and distilleries to take advantage of the planeloads of tourists seeking a new experience as we get out of the COVID lockdowns.”

Two glasses of red wine.
Small to medium-sized operators could apply for federal government grants if the coalition is re-elected. Pixabay

As part of the package, $5 million will be provided to tourism and local government organizations, who can request $100,000 to create new events to attract tourists and showcase wineries, distilleries and craft beer makers.

Trade and Tourism Minister Dan Tehan said the funding would support local jobs, and many regional and national businesses will benefit.

“More than 60 percent of distilleries are located in rural and regional Australia and Australian wineries across 65 regions, so these programs will support regional Australia to diversify their tourism offerings, which is an important part of our long-term tourism strategy,” he said. said.

“Only our government is investing in the future to support local jobs and businesses and ensure we remain a leading tourist destination.

“Our long-term plan to grow and strengthen the tourism industry focuses on modernization, diversification and collaboration.”

Since the Australian borders reopened in February, more than 330,000 tourists have arrived, while more than 80,000 skilled workers and 24,000 working holidaymakers have made the journey.

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