E-commerce product releases: May 3, 2022

Here’s a list of late April product releases and updates from companies offering services to online merchants. There are updates on augmented reality, international transactions, small business marketing, website builders, insurance for ecommerce merchants, and more.

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Ecommerce product releases

Snap introduces AR Creation Suite. Snap continues to develop augmented reality shopping by launching a series of new offerings for both on and off Snapchat. Snap’s 3D Asset Manager is a web content management platform that makes it easy for businesses to request, approve, and optimize 3D models. AR image processing technology allows companies to take existing product photography and turn it into turnkey AR-ready assets for Snapchat AR try-on Lens experiences. Snap’s new AR Shopping templates allow brands to import assets and create catalog shopping lenses in minutes. Selected clothing, eyewear and footwear brands can partner with estheticians to build virtual try-on and visualization experiences using their AR-ready assets. Snap is also expanding into surface objects for categories such as furniture and handbags, with a new template making it possible to virtually place any 3D model on the floor or tabletop.

Image of Snap AR Shopping experience while trying on outfits.

Snap AR Shopping

Klarna and Global-e extend partnership to Canada. Klarna, an international retail bank, payment and shopping service, has announced its extensive partnership with leading cross-border e-commerce provider Global-e. Merchants selling to Canada through Global-e’s cross-border e-commerce platform, including brands such as Fenty Beauty, Versace, Marc Jacobs and Marks & Spencer, can now offer consumers Klarna’s flexible payment options. Klarna’s suite of alternative payment solutions, including the interest-free “Pay in 4” service, is now available to retailers selling in Canada through Global-e’s cross-border e-commerce platform. Global-e’s international trading network can now offer Klarna in 15 core markets.

Amazon Introduces Small Business Badges. Amazon has begun testing a Small Business badge to help customers identify products from small business brands and artisans in Amazon’s store. It has begun testing the Small Business badge on a subset of eligible product detail pages in the US. Small businesses are eligible for this badge if they are registered with Brand Registry or participate in the Handmade program. The specific products that receive the badge are US small business and artisan brands

Mirakl acquires Target2Sell. Mirakl, an enterprise SaaS platform, has announced the acquisition of e-commerce personalization provider Target2Sell, making it easier for customers to discover and buy the products they want from automatically verified and curated third-party sellers. Mirakl is releasing new Marketplace Platform capabilities, including new AI-powered product data mapping and customer care intelligence. Mirakl also announced Payout, a tool to simplify the financial complexities of international expansion, slated for release in the second half of 2022. In addition, Mirakl announced FastTrack Onboarding to accelerate merchant activation and the integration of their catalogs. With the introduction of One Creditor, Mirakl’s customers will meet the needs of business buyers with a single transaction.

Screenshot of the Target2Sell homepage.


Web.com launches a new e-commerce product. Web.com, a website solutions provider, announced the launch of its new e-commerce platform that simplifies building and managing online stores, featuring a drag-and-drop website builder, marketplace manager, social media sales and end-to-end -end fulfillment. Customers can quickly build an online store with an intuitive builder and sell through social media and top marketplaces like Amazon, eBay, Etsy, and more on a single platform. Product quantities and prices can be updated wherever merchants sell through the platform’s automated inventory synchronization technology. For merchants who want help building an online store, Web.com’s Professional Services can help.

Etsy introduces recycled packaging and stickers. Etsy and EcoEnclose are partnering to provide US-based sellers with packaging made from 100% recycled materials or certified paper from responsibly sourced. Etsy has created a new Etsy orange sticker to help merchants emphasize the decision to reuse packaging. Etsy is working with its planet-friendly packaging partner EcoEnclose to expand the range of available packaging sizes. Currently, the packaging products are only available to sellers in the US.

Eurora Solutions raises $40 million for AI system. Eurora Solutions, an artificial intelligence/machine learning (AI/ML) cross-border e-commerce compliance platform, has announced it is closing its Series A round, raising $40 million. Eurora’s proprietary AI-based solution automates tax, compliance and customs services. The system assigns e-commerce products an appropriate HS code, calculates the applicable VAT and excise amounts and automatically creates electronic declarations for EU duties and taxes through simple API integration. Eurora’s compliance platform can automatically process 5,000 requests per second with an accuracy of up to 96%. The company will use the funding for geographic expansion in the UK, US and Middle East.

Screenshot of the Eurora homepage.

Eurora Solutions

Magnetic Mobile launches an augmented reality promotion platform. Magnetic Mobile, a loyalty and targeted marketing company, has announced the launch of Charge AR, a solution for incorporating targeted promotional offers into an augmented reality experience for e-commerce. With Charge AR, consumers can view a 3D model of a product in their space with their smartphone. They see a 3D animation next to the product with the marketing message chosen by the retailer. Retailers can use the Charge AR bundle of products and services to tailor the offers delivered in AR to their business goals and audiences. The Charge AR platform supports the creation of multiple requests for the same product, enabling targeting, segmentation, and A/B testing.

Amazon announces AWS Amplify Studio. Amazon Web Services has announced the general availability of AWS Amplify Studio, a new visual development environment for creating user interfaces for web applications (UIs). This feature allows developers to create fully customizable web applications on AWS with minimal coding. Developers can use AWS Amplify Studio to create a user interface using a library of pre-built components (e.g. buttons, news feeds, user registration forms). They can also collaborate with user experience (UX) designers and connect their user interface to AWS services through a visual interface without writing any code. Customers such as Neiman Marcus and Orangetheory Fitness use AWS Amplify to configure and deploy AWS services (e.g. database, compute, storage). There are no upfront costs or obligations to use AWS Amplify Studio, and customers only pay for the AWS services used to run their application.

Foxquilt launches e-commerce insurance product. Foxquilt, a provider of custom insurance products for small businesses, has announced the launch of a new e-commerce insurance product. Entrepreneurs can now secure coverage tailored to their specific needs online and at better prices. Foxquilt’s e-commerce product provides a methodology specifically designed to help new and existing e-commerce business owners access insurance and meet their compliance needs.

Tradeswell is launching an app in the Shopify App Store. Tradeswell, an ecommerce operating system that DTC and multichannel brands use for automated insights, has launched a new app on the Shopify App Store. The app aims to make onboarding and integration into the platform seamless for both existing customers expanding to Shopify and Shopify merchants new to the Tradeswell platform. The app store serves as an additional method of discovery for DTC brands to identify promotional and partner tools to grow their business.

Screenshot of the Tradeswell homepage.


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