Fender’s Stratoverse is here to gamify your jam sessions

The instrument maker teams up with Meta to create a world of social VR strumming

Fender's Stratoverse is here to gamify your jam sessions

Photo: Meta

Published June 23, 2022

Along with our coverage of artists selling NFTs or performing in front of crypto-mad crowds, Exclaim! has also explored art and Web 3 by exploring the future of live music in the metaverse, and how artists struggle with a lack of real space to hone their craft. It looks like Fender will now join the former with the announcement of its own virtual musical world.

This week (June 21), the iconic instrument maker unveiled the arrival of the Stratoverse, a digital world created in collaboration with Meta (fka Facebook).

The Stratoverse consists of a central Stratocaster guitar-shaped island surrounded by other floating islands and giant Fender guitar amps. Horizon Worlds – a social VR game that users can play using a VR headset and two wearable motion controllers.

Guitar World notes that the Stratoverse experience is centered around a cooperative quest in the digital realm, which sees players scour the islands in search of sound bites that they can then assemble using the “Riff Maker” on the main island. The site reports that sounds are obtained by completing mini-games, including an air guitar challenge, a pick throwing game, and guitar-based trivia.

You can see some of the VR action itself happening in the all-too-short teaser below. At best, the Stratoverse could be an idyllic place to jam with friends and make music within the creative confines of Meta and Fender’s virtual space. At worst, it could be another place for harassment.

Guitar World also points out that Fender filed trademark applications in May to use the recognizable instrument head shape “in NFT and crypto collectibles, including virtual goods, photos, artwork, video and ‘audio recordings featuring music and musical instruments’.”

Leave a Comment