Venture has expanded to North Vancouver and Toronto, with Burnaby likely later this year
Vancouver-based Tiggy uses his nearly $11 million in venture funding to quickly expand the geographic footprint of his company that delivers groceries to customers within 15 minutes of ordering.
“We raise more [money] right now,” Tiggy CEO Eugene Bisovka told BIV.
Tiggy operates six commercial locations in Vancouver and one in North Vancouver. The locations are typically about 3,000 square feet, and each is stocked with up to 2,600 different foods or food sizes — what’s known in the industry as storage units (SKUs).
Tiggy’s grocery stores stock items such as pastries from local bakeries and brewed coffee made on site.
Customers order food through Tiggy’s smartphone apps.
The public is not allowed in Tiggy’s supermarkets. Instead, Tiggy employees work in the locations that fulfill customer orders.
Tiggy has so far hired 150 people in Metro Vancouver and 50 in Toronto to manage operations, fulfill orders and deliver orders with bicycles. It aims to have 300 employees in BC by the end of 2022.
The company started with one supermarket depot in Vancouver in September and quickly added more, Bisovka said. Operations in North Vancouver and Toronto began operations earlier this year.
To ensure that orders are delivered within 15 minutes of placing the order, Tiggy limits where it accepts orders. For example, people living south of West 37th Avenue in Vancouver are not eligible.
Employees update Tiggy’s app when items are out of stock so that customers only buy available products.
Most of Tiggy’s products are shelf-stable, but the company’s supermarkets have refrigeration capacity, so meat, chicken, and produce are available.
There are no delivery charges, so the company includes these charges in its prices.
The Tiggy app gives customers the option to tip drivers, and when they do, the tips go to the drivers, Bisovka said. This is different from companies like Save-On-Foods, which explicitly state on their websites that tipping delivery people is not allowed.
Bisovka said he believes his company is disrupting the way people shop.
“Having this on-demand option in your pocket will help customers spend less time buying in bulk,” he said.
“What’s really good is that we take orders with things you really need right now – for this breakfast, for this dinner or for this lunch. Nothing is lost.”
Tiggy doesn’t offer a money-back guarantee if his orders arrive later than 15 minutes, but Bisovka estimates that his company can meet that target in more than 90 percent of cases.
Tiggy investors include Inovia Capital, Global Founders Capital, FJ Labs, Chefs Plate and Garage Capital.
Bisovka said that angel investors who have invested in similar ventures around the world have also put money into Tiggy.
“That helps us a lot because they have so much expertise in this area. I think that is our competitive advantage.”