jacquemus creates a surreal blue version of his bathroom in Selfridges London

LONDON’S OWN JACQUEMUS SALES MACHINE

Following the success of the pop-up vending machines in Paris and Milan (see more here), Jacquemus brought the same store concept to London. dubbed Blue, the blue-tinted installation has taken over Selfridges – from The Corner Shop to the Old Selfridges Hotel and the finishing touches to Edwards Mews behind the shop.

‘I wanted to make crazy and unrealistic installations, all related to water and bathroom images’ said creative director Simon Porte Jacquemus.

jacquemus creates a surreal blue version of his bathroom in Selfridges London

LE BLEU BY JACQUEMUS – EXPERIENCES WITH WATER

The space includes several water experiences, a giant Jacquemus bathroom in The Corner Shop, pool lockers with unique 3D experiences at the Old Selfridges Hotel and the latest Jacques 24/24 vending machine all in blue with exclusive products on Edwards Mews behind the shop.

‘The Corner shop is a reproduction of a bathroom in a gigantic, disproportionate way, with clean, minimal tiles, in a beautiful water blue color’ Simone Porte Jacquemus continued. “The Jacquemus 24/24 store will also follow this obsession with blue and water and be made entirely in blue, using only blue Jacquemus pieces.”

jacquemus creates a surreal blue version of his bathroom in Selfridges London

A surreal reinvention of Jacquemus founder Simon Jacquemus’ en-suite bathroom, the specially designed space is home to exclusive colorways of the brand’s iconic Chiquito and Bambino bags. The space also features a selection of exclusive products, including hoodies, t-shirts and towels, as well as an adaptation of the Le Splash ready-to-wear collection and the brand’s Marseille je t’aime photography book.

jacquemus creates a surreal blue version of his bathroom in Selfridges London

‘Selfridges is pleased to have worked on Le Bleu Jacquemus + Selfridges with the team at Jacquemus,’ said Sebastian Manes, Executive Buying and Merchandising Director. “This exciting project combines exclusive product with immersive experiences and continues to position Selfridges as the leading physical and digital platform.”

jacquemus creates a surreal blue version of his bathroom in Selfridges London jacquemus creates a surreal blue version of his bathroom in Selfridges London jacquemus creates a surreal blue version of his bathroom in Selfridges London jacquemus creates a surreal blue version of his bathroom in Selfridges London jacquemus creates a surreal blue version of his bathroom in Selfridges London jacquemus creates a surreal blue version of his bathroom in Selfridges London

project info:

name: Jacquemus The Blue

Place: Selfridges London

dates: 03.05.22 – 04.06.22

Juliana Neira i design tree

May 12, 2022

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