Kevin Samuels, a YouTuber known for his controversial relationship advice, has died, his mother confirmed to NBC News.
Rumors of his death first made the rounds on social media on Thursday evening.
His mother, Beverly Samuels-Burch, declined to release details about what happened. She said she learned of her son’s death through social media.
“That was terrible for social media to bring that out. I didn’t even know. I wasn’t even notified,” she said in a phone call on Friday. “All I do is ask people to pray for us.”
Atlanta Police said officers were called to an apartment on East Paces Ferry Road NE Thursday morning “in connection with an injured person.” By the time police arrived, first responders were performing CPR on an unresponsive man who was later identified as Samuels.
A woman in the apartment told officers that Samuels had complained of chest pain and that she tried to help him, but he fell, the police report said. The woman called 911.
Samuels was taken to Piedmont Hospital, police said. When contacted on Friday, the Fulton County medical examiner’s office said it could not confirm or deny any information.
A self-described image consultant, Samuels shared YouTube videos with his more than 1.4 million subscribers on topics like dating and relationships. His views, which many on social media believe were an attack on black women, often sparked outrage. Last month, he was criticized for a video in which he labeled women over 35 and unmarried as “leftovers.”
“If you make it to 35 and you’re unmarried, then you’re a leftover woman,” he said in a video. “You are what’s left. Men know there’s probably something wrong with you.†
He also caused controversy over videos where he rated women’s appearance based on their appearance and dress size. Many said his advice was toxic and misogynistic.
Following the news of his death, many social media users were quick to point out his controversial views.
“Kevin Samuels has made a career out of blatantly disgracing black women for profit. He encouraged the most toxic individuals to project tired and harmful stories about black women,” wrote journalist Ernest Owens. ‘Dead or alive, what a shameful life to live. That’s all I have for that misogynist.”
What did Kevin Samuels die of? 56 and unmarried?’ musician Jean Deaux tweeted.
Some, including YouTuber Adam22, defended Samuels. “Kevin Samuels was a good guy who gave a lot of people sound advice. He was vilified for having a backbone and an opinion and he didn’t back down from the crowd. Rest in peace,” he wrote.