The latest Top Cities Vibrancy Report, which provides a “vivid” ranking of the 10 most populous cities, found that while trade in the capital remained just below the March and April 2019 levels, sales and check-ins rose in correlation with the return of office workers and tourists to the capital.
Glasgow, Birmingham and Manchester also saw sales growth.
“Closures and shortages of office workers, visitors and shoppers have taken a heavy toll on London hospitality, so it’s good to see signs of much of the pre-pandemic vibrancy returning,” said Chris Jeffrey, CGA Client Director .
“Regional cities are also building up well, raising hopes for a strong summer.
“However, cost of living pressures on consumers are casting a shadow over the outlook, and with operators’ energy, food, labor and other costs also soaring, we can expect more bumps on the road to urban center recovery. .”
In Britain’s ten largest cities, data from CGA shows that average sales in the four weeks to April 9 were 3% higher than the same period in 2019, while Wireless Social’s figures indicate that the number of check-ins of devices is 32% lower.
“While it’s great to see London’s cultural hub growing higher and higher, there’s still a long way to go before we finally get back to pre-Covid levels of activity,” said Julian Ross, founder and CEO of Wireless Social.
“During the summer months, we should see a revival with a number of occasions that will fuel consumer excitement, including the anniversary, the Women’s EURO and the Commonwealth Games.
“However, huge uncertainty remains as city center businesses continue to adopt flexible working practices that will, for the most part, continue to be detrimental to the hospitality industry. This, coupled with the cost of living crisis affecting consumer confidence, will take its toll on the continued recovery in city centers such as London.”