Manchester United yesterday announced a multi-year sponsorship partnership with Qualcomm Technologies.
The agreement between the football club and San Diego-based Qualcomm will include the Snapdragon brand, a platform that powers most of the world’s electrical appliances, including smartphones, PCs, gaming devices and others.
This strategic partnership will bring together the world’s most popular football club with a global leader in technological innovation.
With Qualcomm on board, United can create unique events and experiences for their fans, both at Old Trafford and around the world, thanks to the power provided by Snapdragon’s premium performance.
Another role United’s new sponsor will take on is to advise the club on planned improvements to mobile connectivity at Old Trafford in an effort to improve the fans’ experience on matchdays.
The club’s press release boasts that the move demonstrates United’s ability to still land mega sponsorship deals and remain a global sporting powerhouse even during one of the most turbulent periods in its history.
Alliances and Partnerships CEO at United, Victoria Timpson, said: “Snapdragon platforms will enable groundbreaking experiences for fans around the world, deepening their engagement with the football club they love.”
“Manchester United have always pushed the boundaries of what is possible and we are delighted to partner with a company at the forefront of innovation.”
Qualcomm Technologies SVP and CMO, Don McGuire commented, “We are proud to bring the power of Snapdragon together with one of the most iconic names in global sport.”
“We’re looking forward to showing Snapdragon to Manchester United fans everywhere and taking part in the new era of technological innovation at Old Trafford.”
While a new sponsorship deal for the club is something to celebrate, there’s an argument that the timing couldn’t be worse.
United have had a frustrating summer transfer window so far, with many of their goals proving unattainable. The fans will certainly have been looking for a player reveal rather than a sponsorship announcement in the middle of the club’s busiest summer.
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