Meet the Forbes Under 30 Europe members who are transforming art and culture

From Spain’s youngest Michelin-starred chef to a founder who earns $1 million a year selling wine glasses designed to accentuate taste, this group of young people is making big waves in fashion, art and design across the world. Europe.


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when he was a baby, Khabane (Khaby) Lame moved with his family from Senegal to Chivasso, Italy in search of opportunities. Years later, Lame began his professional career in a local factory. When the pandemic hit, he lost his job and had no idea what to do. He took to TikTok and his wordless videos mocking overly complicated life hacks, like this one about creating jar storage space, quickly went viral. Today, he is the second most followed person on the social platform with 137 million followers. Couple his online fame with a major collaboration with Hugo Boss earlier this year, and Lame was the obvious face of the 2022 Forbes Under 30 Europe Arts & Culture list.

Our list highlights the most promising young people in the arts and other creative industries such as fashion, modeling and theater across Europe. When compiling this list, we consider the background stories, spheres of influence and financial success of the candidates. We search for candidates on our open online nomination page, as well as recommendations from alumni under 30, trusted sources, and cultural and academic institutions. To be eligible for this year’s list, all candidates had to be under the age of 30 by May 3, 2022 and have never been mentioned before on a 30 under 30 list.

The candidates were then judged by a jury that included Anne-Sophie Pic, the world’s most Michelin-starred female chef with nine stars for her restaurants in France and London; Guillaume (Saype) Legros, a French artist who creates monumental frescoes on grass and an Under 30 Europe 2019 alumni; and Amar Singh, a fellow 2019 Under 30 Europe alumni and founder of Amar Singh Gallery, which specializes in representing overlooked female artists. Of those on the final list, more than half are women and 50% identify as people of color.

While the other members of the 2022 Art & Culture list aren’t household names like 22-year-old Lame, they are no less influential in their community. Take an Asian-American, London-based designer Chet Lo, which draws inspiration from the prickly durian fruit for its halters, bags, vests and garments under its namesake brand. His unconventional, brightly colored designs have made fans of Dua Lipa, Kylie Jenner and Doja Cat, and helped the 25-year-old graduate from Central Saint Martins with well-heeled internships at Proenza Schouler and Maison Margiela to a designer watch.

Gallery: Forbes 30 Under 30 Europe 2022: Arts & Culture

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The list includes as many as 13 first-generation Europeans. Spoken word poet Sophia Thakur, who is the first member of her Gambian family to be a Londoner born and raised, says she has performed her emotional works in more than 80 universities and the House of Parliament, among other cultural institutions. The 26-year-old has turned lyrical flow into deal flow, teaming up with branding powerhouses Nike, Samsung and MTV. Fellow first-generation artist and Londoner Malik Nashad Sharpe, the 29-year-old who goes by the alias Marikiscrycrycry, has been an artist-in-residence at the Tate Modern and a performer at the Center for Human Rights in the US and the Institute of Contemporary Arts in London. Their work aims to disrupt social currency and force viewers to face dark perspectives.

Tobi Kyeremateng, a 26-year-old freelance producer and the founder of the Black Ticket Project, works tirelessly to expose young black working-class workers to theater. Founder of the first generation of Lexxola Zane Saleh29, stands for a classic Forbes success story. He has sold more than 50,000 sunglasses to customers of his designer sunglasses brand, including Justin Bieber, Kendall Jenner and Lorde, in 3,000 cities, and he was the first member of his Iraqi family to be born in London.

Saleh isn’t the only glass magnate on the list. For the first time in the history of Under 30 Europe, the founder of a company that exclusively makes luxury wine glasses appears on our list. As a lover of good wine, entrepreneur in Switzerland Alexander Mackh, 27, wanted a chalice that accentuated the tannins, acidity and body of his vino. Before that, he founded the hand-blown glass company Grassl Grass. This year, the company expects to bring in more than $1 million in revenue from selling to restaurants and wine enthusiasts alike.



For a link to our full list of Arts & Culture, click hereand for full 2022 30 Under 30 Europe coverage, click here

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Meet the Forbes 30 under 30 Europe Class of 2022

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