NBA Lane comes to life through virtual reality

In October, the league launched the NBA Lane campaign to celebrate its 75th anniversary season. The campaign pays tribute to the game’s greatest legends and the contemporary stars who have followed them, and thanks to virtual reality, the NBA Lane experience can now be explored first-hand.

Through June 30, people 18 and older in the US and Canada can enter NBA Lane through Horizon Worlds on Meta Quest 2. The immersive VR experience allows basketball fans to step into the NBA-themed metaverse and show their love to celebrate the game up close.

Some of the fun activities available in NBA Lane include:

  • Free Throw Shootout: Compete with friends in this minigame. The player who sinks the most shots into the moving hoop wins.
  • Low Gravity Dunk Competition: Fly high and defy physics to impress the judges.
  • Enjoy the big screen: Sit back and enjoy epic NBA content on a giant screen in front of the arena. Clips include game highlights, player interviews, and other NBA content.
  • Selfie time in the NBA Trophy Room: Hold the recently unveiled Larry O’Brien trophy, recreated in VR. Take a selfie in virtual reality and share it with friends in real life.

Learn more about how to explore the NBA Lane VR experience here.

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