Nothing Phone 1 pre-order reservations start today

You can finally wager money on the Nothing Phone 1 – provided you join an exclusive club. Nothing has opened pre-order reservations for its first smartphone with an invite code system. Private community members go first and have 48 hours to use their code, place a non-refundable £20 (about $25) deposit and secure an order opportunity on July 12. Everyone else can sign up for a waiting list that will deliver invitations in batches.

If you proceed with an order, Nothing will deduct the deposit from the purchase and give you an additional £20 credit towards a Phone 1 accessory or Ear 1 earbuds. The company has not yet disclosed the price of the phone itself. As nothing previously warned, the Phone 1 won’t officially come to North America outside of a closed beta for a handful of private community investors. The device should work, but it won’t get full support.

If the pre-order strategy sounds familiar, it should. Nothing founder Carl Pei’s former outfit OnePlus used an invitation system for years. The effect may be similar. Invitation-based orders help manage tight supply (by controlling sales and improving demand estimates), while creating a cachet that can drive demand. It’s not clear when you’ll be able to order a Phone 1 on a whim, but don’t be surprised if you have to wait a while.

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