You can finally wager money on the Nothing Phone 1 – provided you join an exclusive club. Nothing has opened pre-order reservations for its first smartphone with an invite code system. Private community members go first and have 48 hours to use their code, place a non-refundable £20 (about $25) deposit and secure an order opportunity on July 12. Everyone else can sign up for a waiting list that will deliver invitations in batches.
If you proceed with an order, Nothing will deduct the deposit from the purchase and give you an additional £20 credit towards a Phone 1 accessory or Ear 1 earbuds. The company has not yet disclosed the price of the phone itself. As nothing previously warned, the Phone 1 won’t officially come to North America outside of a closed beta for a handful of private community investors. The device should work, but it won’t get full support.
If the pre-order strategy sounds familiar, it should. Nothing founder Carl Pei’s former outfit OnePlus used an invitation system for years. The effect may be similar. Invitation-based orders help manage tight supply (by controlling sales and improving demand estimates), while creating a cachet that can drive demand. It’s not clear when you’ll be able to order a Phone 1 on a whim, but don’t be surprised if you have to wait a while.
All products recommended by Engadget have been selected by our editorial team, independent of our parent company. Some of our stories contain affiliate links. If you buy something through one of these links, we may earn an affiliate commission.