Print book sales fell 2.5% last week

Despite huge gains in adult fiction, print unit sales fell 2.5% last week compared to the week ending July 17, 2021, at outlets reporting to NPD BookScan. The decline was the smallest in months and the revenue decline for the year so far was 6.4%, a small improvement from the previous week.

The 23.1% increase in adult fiction sales was driven by large week-over-week increases by backlist titles that sold well for most of the year. Where the crayfish sing by Delia Owens was No. 1 and sold nearly 123,000 copies when the film based on the novel hit theaters. Colleen Hoover’s book sales also had huge gains in the week, with It ends with us sales of approximately 84,000 copies and Truth selling just over 78,000 copies. The best-selling new release was: The 6:20 Man by David Baldacci, which sold nearly 40,000 copies in its first week of sales.

The solid week in adult fiction was offset by a 13.8% drop in adult nonfiction. Last year around this time American Marxism by Mark Levin sold over 329,000 copies in its first week of sales, prompting a spike in sales in the category. Last week the newly released Tanqueray by Brandon Stanton and Stephanie Johnson was #1 in the category, with over 31,000 copies. Another new title Thank you for your service by Mark Leibovich, sold nearly 9,000 copies and placed sixth on the category list.

Children’s literature sales were up 11.8% in the week as Jenny Han continued to rule the category. With Han’s I became beautiful in the summer a huge hit in film, her books took the top five spots in the bestseller list category, with a total of approximately 110,000 copies.

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