Ulta Beauty apologizes for ‘very insensitive’ email about Kate Spade

In an email sent Sunday, the chain wrote “Come on Kate Spade” to promote the brand’s perfume line. That prompted some subscribers to share the email on social media, ridiculing Ulta for the apparent connection in the subject line to the designer’s suicide death.
Spade was found dead in 2018 by hanging in her Manhattan apartment. The 55-year-old designer of an accessible handbag line and other products suffered from anxiety and depression, her husband said earlier.

The beauty company said it regretted the email.

“Ulta Beauty recently sent an email to Kate Spade New York Fragrance in which a very insensitive choice of words was accidentally used. We are very sorry,” the company said in a statement. “This was a mistake, it is not in line with our values ​​and we are taking steps to ensure this does not happen again.”

Ulta ULTA its apologies by email to customers who have received the newsletter.

“It certainly didn’t reflect the deep respect we have for Kate Spade, her family and the Kate Spade New York brand and teams,” the company said. “Mental health is a very serious issue and we apologize to the Spade family, our brand partners and our guests as this mistake may have suggested otherwise. We are determined to do better.”

If you live in the US and have suicidal thoughts, call the National Suicide Prevention Lifeline at 800-273-8255 for free and confidential support. It is open 24 hours a day, seven days a week. For crisis support, call 888-628-9454 in Spanish.

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